Writing a Better Blockchain-Focused Business White Paper

Better white paper standards

I’ve seen all types of white papers — the good, the bad, and the ugly. After going through loads of these documents, I have a good idea of what does and doesn’t work when it comes to white papers.

What is a white paper?

The history of blockchain white papers dates back to 2008, when the pseudonymous author Satoshi Nakamoto published a document called Bitcoin: A Peer to Peer Electronic Cash System. Since then, the white paper has become the foundation of every blockchain-focused business, allowing project teams to provide a thorough description of their initiative from both a technical and non-technical standpoint.

What should be included?

A white paper can range in length depending on the type of project, it’s complexity and the amount of detail the founding team wants to go into. Do note that even a perfect white paper, complete with all the sections below, can’t prop up a bad project. This is where subjective judgement and deep industry experience comes into play with respect to your solution, to why blockchain is needed, and to how your team will execute your vision.

How should it look?

This is all about polish, presentation, and appealing to your audience. Depending on your industry and type of project, tailor the copy and style to target your particular readers. If you have a medical project and anticipate doctors reading your white paper, ensure it speaks to them with appropriate arguments and use of language. Similarly, if you have a movie crowdfunding marketplace that relies more on branding and marketing, ensure the language reflects this instead.

Putting it all together

If you haven’t developed a white paper before, by now you’ve likely come to realize that it can be a daunting task. However, it’s also a necessary step for both defining important aspects of your project, creating blueprints for your product and attracting investment.

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