Better white paper standards

I’ve seen all types of white papers — the good, the bad, and the ugly. After going through loads of these documents, I have a good idea of what does and doesn’t work when it comes to white papers.

The projects that struggle to find success tend to follow a familiar pattern: An ambitious project founder creates a white paper, incorporates a load of content, ideas, graphics, and puts the paper online with a brand new website, spending money on advertising the project. Come fundraising time, this sort of approach tends to create nothing but crickets.

What happened?

Many in the industry say there are no known standards, universal structure, or best practice when it comes to white papers. With this article we want to provide a framework for better white paper development so your project can answer the tough questions, stand out from the crowd and generate community interest. …

What is Open Finance?

*Updated November 2020*

Also known as DeFi (decentralized finance), open finance can be defined as financial products and services built on public blockchains. While Bitcoin itself is technically considered a form of open finance, a new crop of open finance applications largely built on Ethereum are now at the forefront of innovation in the crypto and blockchain space. These applications offer a glimpse at how the financial world might look if it were decentralized and truly open.

With open finance, there are fewer restrictions to participate and, with the digitally-native nature of the applications, offered products and services extend cost and time savings relative to similar offerings provided by traditional brick and mortar offerings. …

Founders of struggling businesses using decentralized technology have learned that they cannot simply replicate everything traditional applications do using decentralized technology and win customers.

Obtaining competitive advantage using decentralized technology requires founders to completely transform their business models. More on this below after a brief introduction.

Decentralized applications are products and services built on public blockchains (aka decentralized technology). Currently, there are many decentralized applications in areas such as gaming, gambling, exchanges, collectibles, finance and more built using different public blockchain protocols. The chart below displays this.

Image for post
Image for post
Sources: state of the dapps and dappradar.

Decentralized applications can have security, privacy, cost and time savings advantages compared to similar offerings provided by centralized competitors. They may also have unique financial rewards/incentives built in. Given these benefits, it would seem simple for decentralized applications to obtain competitive advantages over incumbents, but few actually have. …

Image for post
Image for post

You’ve probably heard the statistic that approximately 90% of all startups fail. The reasons for why they fail differs depending on who you ask. But, a survey of failed start-ups published in Fortune showed that 42% of failed startups offered a product or service with little to no market need.

As someone in the blockchain and digital currency space, after looking at all the possible reasons for startup failure this one resonates with me most. …

One of the biggest challenges in the world of crypto is keeping things simple, and nowhere is this more true than when it comes to valuation and pricing. The analytical tools currently used tend to be complex, and the more complex the analytical tool the more likely something will go wrong. Discovering the value of a token should not require us to have a “Beautiful Mind”.

The purpose of this post is to describe the analytical tools available for valuation and price discovery of utility tokens and analysis of the best ones to choose for your use case.

Image for post
Image for post

Why is this important?

Sales of tokens are booming, but the way in which they’re sold is inefficient. Valuation and pricing decisions are made in isolation and, in any case, generally use the wrong information and analytical tools. This has led to confusion among buyers, extreme price volatility, and in some cases significantly reduced income for sellers. For example, many investors are now waiting for secondary market pricing to buy into certain tokens for fear of subsequent price collapses or “pump and dumps”. …

It should be a simple question: “What’s going on in crypto?” Try to come up with some sort of layman-level answer, however, and it quickly becomes clear that there is far too much terminology in the digital asset space, and that most of it follows no real rhyme or reason. The problem with this is that it causes general confusion when it comes to reporting, analysis, and portfolio management — and acts as a barrier for new enthusiasts to understand the space.

Right now, there is no generally accepted standard for classification of different digital assets. Attempts have been made, but given the rapid pace of technological and regulatory change with respect to this new class of asset class, nothing has stuck. …

Image for post
Image for post

By now you’ve likely heard of Blockchain from friends, family, colleagues or a news outlet. Many are calling Blockchain the most transformative technology available for business today — so much so that giant companies like IBM, Samsung, Oracle, Microsoft, among others are allocating significant resources to their own Blockchain initiatives.

With so many conflicting opinions on “the right” Blockchain applications in addition to the costs of development and implementation, you may have a difficult time knowing whether to buy into Blockchain technology today, wait and see, or put aside the concept entirely.

This post aims to help you discover if you have good Business-Blockchain fit. If you don’t have a great understanding of Blockchain here is a good…


Drew Currah

Entrepreneur | Tech | Crypto | Blockchain | CFA

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store